Silent motors, given an Indian voice

GlobalIntegrated content creation and digital marketing campaign for Somfy India - driving brand engagement and product preference among architects, interior designers, and automation trade buyers across India.

The job

Positioning Somfy’s silent motorization technology to overcome regional price sensitivity and establish brand preference among Indian architects, interior decorators, and premium residential builders.

What we did

• Localized Film & Video Production: Produced cinematic, culturally resonant video campaigns highlighting silent motor technology in Indian living spaces.
• B2B Content Architecture: Developed targeted storytelling assets tailored for architects, interior designers, and home automation installers.
• Digital Marketing & Distribution: Deployed an always-on digital marketing system to deliver targeted video content across social and trade channels.
• * Brand Engagement Strategy: Built an ongoing content funnel to turn product awareness into architect recommendations and B2B inquiries.

After

Elevated Somfy’s B2B trade engagement across India — transforming technical product specifications into localized cinematic stories that drive architect preference.

Client site All projects