Montra Electric SCV - Interactive Spatial Experience & Exhibition Architecture for Electric Commercial Freight

Immersive physical exhibition design and spatial branding for Montra Electric SCV - enabling fleet operators, logistics managers, and drivers to experience electric commercial freight at full physical scale.

The job

Overcoming commercial fleet buyer skepticism toward electric transition by transforming complex EV engineering specs into an accessible, tactile walk-through experience.

What we did

• * Spatial Architecture & Product Staging: Designed a 360-degree interactive physical layout allowing trade visitors to inspect vehicle chassis, battery architecture, and payload ergonomics.
• Technical Storytelling & Infographics: Translated EV battery range, total cost of ownership (TCO), and charging mechanics into intuitive visual displays.
• Fleet Operator Touchpoints: Engineered guided walk-through paths tailored for commercial fleet owners, logistics managers, and drivers.
• * High-Impact Launch Environment: Created a modular physical setup scalable across regional trade expos and launch showcases.

After

Drove high-converting product visibility for Montra Electric - turning technical EV specifications into a tangible, high-trust physical experience for commercial fleet buyers. Experience Type: Interactive Spatial Staging & Product Showcase.

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