The Meetings, Incentives, Conferences, and Exhibitions (MICE) industry is a booming business worldwide. Many countries actively promote themselves as MICE destinations, curating unique intellectual properties (IPs) around their cities to attract events. Here are some established MICE powerhouses: These cities, and many others, have thrived by building entire ecosystems around MICE tourism. Business delegations, trade […]
There are very few home-grown brands in India beyond the Start-Up ecosystem that have emerged in the last decade. The Start-Up ecosystem typically fosters brands built on a foundation of marketing investments, heavy ad campaigns, increased media spending, high visibility, and strong brand recall. Examples include Cred, Blink It, WOW, and Mama Earth. Despite being
The COVID-19 pandemic witnessed a surge in pet ownership, leading to significant growth in the pet and veterinary business. Let’s delve into the economic ecosystem driving this trend. It’s true, that dogs are often considered “man’s best friend,” and cats hold a cherished place in many hearts. During the lockdowns of 2019, with depression a
Everything is not good with the Cinema and Bollywood Ecosystem. We have heard all this and more. Let’s understand what’s happening at the grassroots. A Movie experience for a family of 4 in a good cinema in the top 10 metros is a hit of Rs.5000 plus to a household’s monthly budget. Rs.400 per person
Bring Back the Magic: Can Cinemas and Bollywood Reconnect with Audiences?Read More »
Many Years Ago when many economies chose to move away from Agriculture, few focussed on Agriculture. Built Ecosystems around the food Chain, even sustaining them at huge losses, subsidies as the cost of Farming increased manifold. Bharat was one such country. Today, while the world battles disruptions in the manufacturing supply chain, the Fuel crisis
VoLoGlo captures the essence of being “Vocal about Local, Go Global.” The concept is straightforward: Indians around the world are increasingly proud of their heritage and everything Indian. When they encounter exceptional experiences from Indian brands across various fields, they become vocal advocates, propelling those brands toward global recognition. The time is now for Indian
Brands of Bharat are typically the Brands that have Bharat in their DNA, Business Operations, People Management, and Values. Defining Bharat from Business and Brand Perspective. Bharat refers to a distinct demographic and psychographic segment beyond the English-speaking, educated “India” (a colonial term). It encompasses people raised in vernacular education systems, steeped in cultural and
Bharat Quotient – BQ, The Simple Term that can redefine Businesses and their ValuesRead More »
BQ or Bharat Quotient, as we describe it, is a measure of how much pride, values, and cultural identity, businesses and individuals from (Bharat) infuse into their products, services, and interactions. This concept also emphasizes the need to learn from the mistakes of other countries like China and America while celebrating the long history and values
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