Brands of Bharat are typically the Brands that have Bharat in their DNA, Business Operations, People Management, and Values.
Defining Bharat from Business and Brand Perspective.
Bharat refers to a distinct demographic and psychographic segment beyond the English-speaking, educated “India” (a colonial term). It encompasses people raised in vernacular education systems, steeped in cultural and family values, with minimal Western influence in their formative years.
India, on the other hand, is characterized by a strong colonial influence in its way of life, education systems, dreams, and especially, the use of English.
Some of the Examples are.
- Mahindra
- Reliance
- Birla
- Bajaj
- DCM
- SRF
- Patanjali
- Himalaya
- Santoor
- Nirma
- Fena
- Ghadi
- Nalli Silk
- Muthoot
- Kalyan
- Malabar
- TVS
- Paytm
- BharatPe
- Manyavar
- Ola
- Tata
- Godrej
Most of these brands are 100% Born and Grown in Bharat. Catering to Bharat and the world, which is where 80% of haratvasis live. Bharat doesn’t speak English as their first language.
Baniya, Marwaris, Kerala, and Tamilnadu brands are typical Bharatiya Brands, while most Parsi brands are Indian. That’s a very vague way to say it, but it’s the simplest way to say it.
And we are not talking about MNCs like Nestle, HUL, or Walmart of the world.
But on a Scale of 1 to 10, what’s your Bhartiyta as a brand?
IQ EQ MQ we all know. But have you ever thought of BQ? BQ is Bharat Quotient #BharatQuotient.
What is the Bharat Quotient of your brand or organization? #BharatQuotient #BQ
Before you ask, what’s Bharat Quotient?
We at Soulworks, have been developing, and evolving this idea, metrics that will define the future of Organizations from Bharat, that will carry the ideas that have been developed, tested, and scaled up in Bharat, to the world.
( Bharat – Essentially means Geography, Demography, and Phychography outside the English speaking, educated, born and brought up, India ( A term given by Colonizers) and Indians. People who grew up in vernacular language education systems, Brought up with Cultural values, and family values, with zero or less influence of western culture in the initial years or Schooling)
- How many people do you have from Bharat (non-metros) in your Organization?
- How many languages does your brand speak?
- How do you celebrate Bharat?
- How do you celebrate Bharat Values?
- How do you use Bharat values to build a stronger organization?
- How many festivals from Bharat do you celebrate with the same zest and fervor? A List would be sufficient.
- How many businesses, and partners do you work with, and support as partners, associates, and NGOs from Bharat?
- How have you used your Organization’s resources, people, and wealth to make Bharat a better place?
- How much Bharat have you seen as a leader and your teams have experienced beyond your operational territories. ?
It’s time to create a Matrix to define Brands, organizations, and leaders #BharatQuotient.
What’s your take, or suggestion on this idea? Feel free to mail, comment, and connect with us on this topic.
Let’s together evolve #MiB #MadeinBharat #BrandsfromBharat #BrandsofBharat as a collective.
The Key differentiator of Brands and Businesses in this century with not be technology or innovation but values, design, and the people behind it.
#BuildBackBetterBharat as an idea has its seeds in Bharat Quotient.
One of the Building Blocks of 21st Century Bharat will be the DNA, derived from 5000 plus-year-old culture, and value system, which has amazing knowledge, balance, and Sustainability built in its DNA.
ArthShastra or #EarthShastra
It’s time to creative a whole Play book around this Idea. Time to discuss collaborate, create
#BrandsofBharat
BharatBusiness #aatmNirbhar Bharat #BharatQuotient #BrandofBharat #BQ Bharat Quotient Vocal for local