VoLoGlo captures the essence of being “Vocal about Local, Go Global.”

The concept is straightforward: Indians around the world are increasingly proud of their heritage and everything Indian. When they encounter exceptional experiences from Indian brands across various fields, they become vocal advocates, propelling those brands toward global recognition.

The time is now for Indian brands, services, and products to embrace this “Vocal and Go Global” movement.

This is the time for Brand Bharat to Shine. Made In Bharat. If you believe your brand is a design-thinking leader, creating products and services the world should know about, now is the prime opportunity to go vocal. This is Brand Bharat’s moment to shine – a time to celebrate “Made in Bharat.”

VoLoGlo builds upon the Prime Minister’s vision of “Atmanirbhar Bharat Abhiyaan” (Self-Reliant India Campaign). It’s time to celebrate everything “Bharat” – “MiB” (Made in Bharat) should be a clarion call for everything not just produced here, but also conceptualized, designed, and imbued with the spirit of India. This includes promoting all Ayush solutions under the MiB umbrella.

“Make in India” encourages global companies to partner, manufacture, export, and sell their products in India and internationally.

“Made in Bharat,” on the other hand, is a broader concept encompassing everything conceived, designed, and developed in India – for India, by India, and reaching the world from India.

Yoga, Khadi, Ayush, Kerala therapies, wellness systems, educational services, Mahindra cars, Hero motorcycles, and Bajaj scooters are all prime examples. Any brand, product, or service conceptualized, designed, and innovated in India, prepared to take on the world without foreign collaboration, qualifies for the MiB badge.

Similar to BIS (Bureau of Indian Standards) certifications, MiB should become a highly sought-after standard earned by deserving brands.